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Recent

Lost in Translation

I remember chuckling years ago about the failed application of the “Got Milk?” campaign in Mexico. When the American Dairy Association’s huge domestic success with the campaign prompted them to expand advertising into Mexico, the Spanish translation read, “Are you lactating?” You have perhaps heard of other popular examples of global branding efforts getting lost [...]

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Recent

Same … but Different

Lately, I’ve noticed a trend amongst many of my clients—an increase in cross-border recruiting. It shows up in many shapes, sizes and forms. Some of them are recruiting talent for U.S.-based roles from overseas locations. Others are managing a foreign-based recruitment operation from their U.S. offices. And there’s also another group of clients who have [...]

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It’s Time to Reflect, Assess and Plan

Leveraging The Strategic Brand Audit There are some pretty gloomy predictions out there for 2012. But, let’s get real — it’s just another new year. Like any other beginning, the start of a new year is a valuable moment in time to reflect on the past, assess the present, and look to the opportunities of [...]

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